The interview
Interview with Jasmine Jonesin her own words

Jasmine R. Jones was crowned Miss District of Columbia USA in 2016, opened Cherry Blossom Intimates in 2018 and was named to the Forbes 30 Under 30 list in 2019. We asked her about ballet, tuition, grandmothers and one very pink bra.
The cover story
Where did the girl who walked into the room come from?
Were you always going to be someone who walks into a room and changes the temperature?
Even as a little girl, I knew I would be the kind of person who leads. I wanted to be the president of the United States, and for a while I also dreamed of becoming a ballerina.
I trained in ballet at a small school in Maryland and studied dance through middle school and high school, where I became captain of the dance team and remained so until graduation. Whether I pictured myself as a ballerina or as the president, I always saw myself leading from a stage.
If none of this had happened, where would we find you right now?
I would be running a magazine in New York. Journalism was my dream before I went into business, and I studied it at St. John’s University, where I began my time in New York.
I later transferred out of St. John’s and graduated from Trinity, where I studied business.
What was the first thing you ever bought with money you made yourself?
My first car was a Sunfire, and my first real car, the one I truly bought for myself, was a little BMW. The purchase I am proudest of, though, is paying for the last year and a half of my college tuition myself.
What does it feel like to be crowned?
Being crowned Miss District of Columbia USA was a dream come true, and it feels exactly the way you imagine it would. You become a superstar overnight and you are treated like a princess. You feel glamorous, with beautiful accommodations, hair, makeup and gowns, restaurants and travel, and you meet amazing people.
I went on a book tour promoting childhood literacy and early childhood education across all eight wards of Washington, D.C., so I was able to inspire children and feel glamorous at the same time. It was the best time of my life, and it was so much fun.
I always saw myself leading and being on a stage.
The boutique
What did she see that everyone else walked past?
You opened a boutique. What did you see that everyone else walked past?
We worked on the boutique for most of 2017 and opened its doors in 2018. I saw a business that could bring glamour, sex appeal and dignity to Prince George’s County and to the lives of women with breast cancer. I knew we were filling a white space, and it blossomed into something beautiful that most people could not yet see.
Naysayers told me it would never work. It did, and it changed my life and the lives of many other people. At our peak we employed 16 people across five countries, and I was 32.

Describe the room. What is Cherry Blossom like?
Cherry Blossom is the most beautiful feminine lingerie boutique in the world, and it is also a fully accredited medical facility. It has won design awards, and walking into it felt otherworldly.
What is the most beautiful thing you have ever fitted a woman in?
It was a pink lace mastectomy bra with pockets, fitted with a custom prosthetic and paired with matching pink panties.
What did your grandmother teach you about getting dressed?
She taught me about little luxuries. She was not particularly wealthy, yet she took care of everything she owned, she loved her family deeply and she always made people feel welcome. At her funeral it was standing room only, which I had never seen before.
She taught me to include people from every walk of life, and she never judged anyone. That was instilled in me young, and I hope to keep following her example.
The cameras arrive
What happens when the whole world is watching?
Forbes 30 Under 30. Where were you when the email came, and who got the first call?
I was named the day after my paternal grandmother passed away, so it was a confusing and emotional time, and a beautiful one as well. I remember ugly crying to my sister on FaceTime, and I am sure a screenshot of it exists somewhere. I was completely blown away.
What is it like to watch yourself on a screen in a documentary?
It is a little humbling, because the documentary was honest. It peeled back a part of my life and put it on display, including the time I closed our $1 million round while nine months pregnant, which was a challenging period.
What most people don’t know is that a lot of my footage was edited down because of changes in my life at that time. Watching it again is a little uncomfortable, and it also makes me feel good, because I know it is inspiring other people to learn from my lessons and from those of my co-stars.

What is the most glamorous thing about your life, and what is the least?
The most glamorous thing about my life is that I have peace. I live on the water, I set my own schedule and I can wake up with my daughter, which gives me control of my time.
The least glamorous thing is that I am not there yet. I am not done building, and I want more for myself.
I get paid last.
What is the hardest part of being the one in charge that nobody sees from the outside?
I get paid last.
Watch on Forbes, 2:45Entrepreneur Jasmine Jones on leading beside her employeesLife, in detail
What does it look like up close?
What do you eat on a day you are running on nothing?
Smoothies and chopped salads are my go-tos. I make a smoothie at home and grab a chopped salad before bed, and I keep a bottle of water with me, which keeps me trim and fueled.
What is the last thing you bought that you cannot stop talking about?
I bought the Buff nail collection, and I cannot stop talking about it. I am really into natural fingernails now, and I let the sunshine in on mine for most of the summer. The collection helps me care for my own natural nails and for my daughter’s as well. These are the other things I can’t stop talking about:
- Athena body wash in the scent Love Letter, which you can find in drugstores
- Laundry sanitizer
- Brookies from Trader Joe’s, which are brownie cookies
- Armada, a Mexican restaurant in Annapolis
What is your signature scent, and what do you wear on your lips?
My signature scent is a fragrance called Tilia, which I blend with a body oil called Pretty Privilege. I bought the oil from a woman at a market, and I receive compliments every time I wear the two together.
I don’t wear much makeup anymore, but I still wear lip gloss and lip liner. I recently went blonde and cut my hair, and I like being blonde.
What does success feel like on a normal Wednesday?
On a normal Wednesday, success feels like peace and comfort. I sleep in, I go to bed late, and I spend time with my friends, laughing.
The big picture
What does she want next, and who gets a seat at her table?
Now that you have built most of what you set out to build, what do you want that you don’t have yet?
I have most of the things that I want.
Which room in the world do you most love to speak in?
I love speaking to women who are hungry and who truly get it. We are the first generation of women who do not have to play by the rules that every earlier generation had to follow. We can break the mold and do things our own way, and I love a room of women whose minds are open to that.

If you could have dinner with anyone, who gets the invitation and what do you order?
I would invite Hillary Clinton. I would also have loved to have dinner with Gloria Steinem and Frida Kahlo, and I would love an evening with Kimora Lee Simmons. I am a feminist, so you can see where this is going. We would drink espresso martinis so that we could be candid and energized.
What would your twenty-two-year-old self think of your life?
She would probably be inspired, and she would also want more, because that is who she is.
The lightning round
How fast can she answer?
Coffee or chai?
Chai.
The song you play before you walk on stage?
I play “Get Up 10” by Cardi B.
Your go-to outfit for a keynote?
I love wearing pink. Lately I have been wearing leather shift dresses, and maybe I am simply more grown up, but I like that look too.
The city you would move to tomorrow?
I would move to Zug, Switzerland, because I like serenity again. If it had to be a major city, I would choose Paris, since I speak French.
The best advice anyone has given you?
Someone recently told me that God sees everything.
What are you reading right now?
I am reading The Emperor of All Maladies, a story about cancer.
A guilty pleasure you will admit to in print?
My guilty pleasure is tomato soup and grilled cheese from Tatte, eaten in my big old bed with all my blankets on me.